T H E E D G E T H E E D G E 40 41 TheBraveBrooch signifiesour commitment to support people who have challenged stereotypes to create an equal worldwhich is truly diverse and inclusive. The 360-degree communications campaign, which was integrated in the entire employee ecosystem was extended to our peers and competitors encouraging them to join The Brave Chain to drive meaningful conversation and share their inspirational stories with a picture of the Brave brooch. Supporting this year’s theme, we organized stand-up comedy acts by women comedians across cities to promote the important social messages through humor and laughter. Moreover, we have set up 15 feet tall retail installations of the Brave Brooch across offices and retail projects in Galleria Mall, Bengaluru, Binge Central, Powai and Candor TechSpace, Sector 135, Noida. The initiative drew an active engagement through social media, panel discussions and on-ground activities and reached of over 1 million users. Through this campaign we were able to deliver over 1,400 brooches, empowering 30 other women from the tribe. EDGE EMPOWER 1,400 brooches produced 30 tribeswomen employed 1 million + social media reach 0.3 million social media engagement SOCIAL IMPACT Baliji, the artisan from Jaipur Women from Palwal village making the Brave brooch
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