Candor Connect

Empowering children through education

June 07, 2023   \\\   Posted By CandorTechSpace

Empowering children through education ‘Trees of Hope’ were installed in 14 of our marquee campuses across eight cities

Trees of Hope 2023: Brookfield Properties is transforming the lives of underprivileged kids across India

Brookfield Properties partnered with Smile Foundation, a Mumbai-based non-profit organization, to launch the ‘Trees of Hope’ 2023 initiative. The aim was to support the education of children.

As a part of the initiative, ‘Trees of Hope’ were installed in 14 of our marquee campuses across eight cities (Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune and Kolkata). These installations became center points to connect, collaborate, and drive meaningful conversations. Thanks to a combination of social media efforts and on-ground activities, the initiative gained tremendous traction, reaching more than 2 million people and impacting the lives of more than 5000 children.

Pan-India impact

5000+ underprivileged children whose lives will be impacted

2000 books donated

2200 social media posts with #TreesofHope2023

450+ social media stories shared

For every 10 posts uploaded on social media with the hashtag TreesofHope2023, Brookfield Properties pledged to sponsor the education of one child. Additionally, these tree installations also served as collection points for books with which Brookfield Properties is setting up reading corners at Smile Foundation centers. The cause brought our employees, tenant network and the entire community together like never before.

The ‘Trees of Hope’ initiative got tremendous traction both online and offline

Our corporate social responsibility programs aim to create vibrant, responsible and sustainable communities. We are building a better world by collaborating with Smile Foundation and supporting the education of children.

Related Tags

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also be interested in