Candor Connect

Experiential retail at its finest

June 25, 2023   \\\   Posted By CandorTechSpace

Experiential retail at its finest Worldmark Gurugram hosted a Sufi music night, featuring bands such as Nizami Bandhu

Find out how our blend of entertainment, engagement and community is redefining retail

Brookfield Properties supports creativity in music, dance, theater, film and visual art. Our immersive cultural experiences animate spaces and foster a sense of community and belonging. For instance, Worldmark Delhi, Worldmark Gurugram and The Galleria Mall in Bengaluru regularly host farmer’s markets, music performances and art exhibitions, serving as both event venues and social spaces.

Notable recent events at our retail destinations include the indie band Parvaaz’s performance at Worldmark Gurugram in January. The audience grooved to the band’s blend of prog and psychedelic rock with elements of folk and world music. Worldmark Gurugram also hosted a Sufi music night featuring bands Nizami Bandhu and Chaar Yaar. A standup show by Harsh Gujral, humorously known as “Sasta Vicky Kaushal”, was hosted by The Galleria Mall in Bengaluru. It was enjoyed by a packed house of 450.

In addition to offering entertainment, Brookfield Properties regularly creates enticing bumper draws. For example, Worldmark Gurugram ran the ‘Shop, Savor, Speed’ activation in January, where customers who shopped for Rs 2,500 had a chance to win a luxury bike from BMW. The Galleria Mall celebrated International Women’s Day, in March, by offering an irresistible lucky draw exclusively for its female customers. They could shop or dine for just Rs 3,999 and stand a chance to fly to Dubai free of cost.

The ‘Shop, Savor, Speed’ activation at Worldmark Gurugram gave shoppers a chance to win a BMW bike

Brookfield Properties also creates opportunities for customers to engage with the community and give back. The Kanya-a-thon, an all-women marathon held annually at Worldmark Gurugram, raises awareness about menstrual hygiene and funds to provide sanitary pads to underprivileged girls.

“Make Your Move with Mary Kom’, a fitness drive held at Worldmark Gurugram, featured air boxing sessions and music performances”

Health was also the theme of ‘Make Your Move with Mary Kom’, held at Worldmark Gurugram, with the six-time boxing champ as the chief guest. Organized in partnership with Imagine Tresor, a premier reseller of Apple’s smart watches, the fitness drive featured air boxing sessions and music performances. 13 women achievers were felicitated at this event.

By creating experiences that transcend traditional retail, Brookfield Properties is setting a new industry standard. Its innovative approach to retail activations, combined with a focus on community building, creates experiences that keep customers coming back for more.

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